Sip your coffee, enjoy the chaos...

From MBTI and personal color to perilla leaf hypotheticals and the return of saju, South Korea keeps producing viral formats that seem playful on the surface but often do something deeper underneath. This piece looks at why these trends keep returning and what they reveal about a culture that repeatedly turns personality, attraction, boundaries, and uncertainty into something smaller, quicker, and easier to read.

A haunting review of The Vegetarian by Han Kang—less about food, more about silence, repression, and what happens when the self is buried for too long. Through its shifting perspectives, the novel reveals inherited trauma, emotional detachment, and the fragile line between survival and collapse. Disturbing, beautiful, and quietly devastating, this is a story that lingers long after the last page.

We are in the age of AI. Everything is either already automated or in the process of becoming so. From the smallest things to the largest, life has become simpler and easier. In many ways, that ease has made people lazy. We don’t clean our spaces ourselves anymore. We don’t write, arrange, or sometimes even think fully by ourselves. At one point, the world shown in WALL-E felt uncomfortably close to reality. But that perception has changed. The shift happened slowly, and some